Where you shop in Britain has always been one of the great social signifiers. According to shopping folklore, for the middle classes it is Marks and Spencer, for the upper-middle class Waitrose, and Morrisons is the redoubt of lower-middle class Britain. But the big four retailers - Tesco, Asda, Sainsbury's and Morrisons - have been facing a game-changing threat as German competitors Aldi and Lidl cut into their market share with no-frills shopping that is marking a generational shift in retail patterns. The latest statistics for the 12 weeks to 13 September from Kantar World Panel UK show just how bruising the business landscape has become for the UK's grocery retailers. The big four still...
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