I’ve never liked food shopping or supermarkets. I especially don’t like navigating overlit aisles after a busy day in an air-conditioned office. It’s worse for those with kids who know that all hell can break loose in the fruit and vegetable section. Finding a bargain in these circumstances can be almost impossible. The carefully positioned “Best value” and “Super deal” signs are distracting, and the price comparisons are worse again. That brand of shampoo I like is €6.79, and the little red flag underneath informs me that’s 10 cent cheaper in this shop than in a rival store. Good news. But wait now, the tin of beans is 95 cent, and another little red flag says it’s also 95 cent at the main...
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